Puff-puff (ぱふぱふ, pafupafu) is a recurring ability and gag in the Dragon Quest game series. While it has existed since the very first game, it had been censored out from all the American versions until Dragon Quest VIII: Journey of the Cursed King. It is a move typically belonging to the Goof-off class; enemies and NPCs are able to use it as well. Puff-puff stems from series artist Akira Toriyama's comics, which often had this as a running gag.
The Japanese onomatopoeia "pafupafu" refers to a woman rubbing her breasts onto a man's face.